Social Media, blogging and marketing can be difficult to keep up with if you don’t have a plan. When you plan, break things down and schedule it, then it doesn’t seem to so overwhelming. Here are a few tips to help you stay organized and keep up.
Brainstorm ideas and topics to blog about
Many struggle with what to write or post about. Having ideas to go to will make it easier so you’re not worried about what to post about.
Create a file of ideas with questions from clients, things you are asked about a lot, then create an article/post for each one of those questions
- What inspires you, your images, your designs
- Educate your clients on your services
- Anything that would be of interest to your clients, behind the scenes things from the studio, places to shop.
- How to use your product – ideas for displaying images in the home
- Clothing tips for sessions
You could have a years worth of blog ideas by writing down 12 article ideas for your blog 12-36 client sessions you could feature. That’s only one post a week.
Create a Schedule You Can Stick To
You don’t need to blog everyday or be on social media all the time. Just because you see some people posting 20 times a day doesn’t mean you have to. Find what works for you, be consistent and keep posting. Decide when you will post and and stick with it. Hubspot has an excellent tutorial and and a free social media publishing schedule template you can download.
Here is another example of social media publishing schedule:
Use Social Media Tools to Automate
Last week I shared a some social media tools. Use them to create and schedule updates in advance, to check mentions and to automatically publish your blog posts to your social networks. This can save you a lot of time and keep you consistent.
John Pyle is a senior portrait photographer with an incredible social media presence. I’ve been following John for a while and what I like is that he is consistent, he really connects with his clients, and he uses the best tools based on what’s most important in is business – client relationships. He engages a lot with his high school senior clients in a genuine way.
A few extra tips:
- Pick one day a week to schedule tweets through Hootsuite to publish 2-3 times a day at regular intervals.
- Use Hootsuite or any social media manager to schedule updates in advance to Facebook, Twitter and Google Plus
- Check Facebook and Twitter daily to respond to questions, comments and @replies. It only takes 10-15 minutes a day.
- Go back to your blog archives and post to your social networks.
Lastly, stick with it. Sometimes it will seem like no one is reading or following. It takes time to build an audience. Keep at it and your followers will grow.