TRANSFORM your photography business

Your Photography Business

Create a highly profitable photography business around the lifestyle you want to live with the TRANSFORM System from Seniors Ignite.


A Roadmap to a Bigger Paycheck

Stop struggling to figure it all out on your own. With the TRANSFORM System you'll get everything you need to create, build, and grow a highly desirable and profitable business. No matter what stage you're at right now.

Be Worth MORE

Your time is valuable, and so are the services and experience you offer. We'll show you how to move up to the next level for your business and get to the level of success that's right for you.


Amy J. Reinert

Amy J Studios

“This has been the craziest week of my business life to date. But I have come to realize something. My business has grown. Grown exponentially.

Back story: Several years ago I met Patrick and Cassie McBride. Patrick encouraged me to join Seniors Ignite before I even started with seniors. With their guidance my business went from literally nothing, to so busy I wish I could clone myself! And I love every last second of it!

I was able to quit my teaching job and go full time into photography. There is NO WAY I could have done this alone, or simply with some advice here and there I can pick up roaming from group to group. It is because of the amazing leaders of Seniors Ignite that I am where I'm at today, something I am very proud of. I can tell you first hand how important it is to associate with the right people!”

HEADSHOT - Jennifer Helmka - SQUARE

Jennifer Helmka

Jennifer Helmka, Photographer

“I joined Seniors Ignite without question because I knew that it would be worth every penny for my business.

EVERY. SINGLE. PIECE of information and education I have gotten from Seniors Ignite is always way ahead of any other group that I've ever participated in... ANY. This is the #1 reason that I've gotten too busy!

Seniors Ignite is always first to the table and I always see the rest of the Senior Industry follow suit within a month or two. Jen Basford, Nancy Nardi, Renee Bowen, and Patrick McBride are a wealth of real and honest information. And they change, adapt and listen to members for our benefit. The value of Seniors Ignite is so valuable beyond anything I had ever imagined it to be when I first signed up for one of their programs three years ago.”

1. Create WOW Images

Become a better and more creative photographer with stunning and relevant images that grab their attention and get them talking.



2. Book More Clients (the right ones)

Create a highly desirable business and book more of the right clients who love what you do and pay what you're worth.



3. Get Higher Sales (consistently)

Stop 'taking orders' from your clients and get consistent high sales with the right pricing as well as confidence in your expertise to guide them through the process.



4. Get Ahead and Stay Ahead

In today's market you've got to go beyond just mastering the basics of business and photography if you want to be successful. In order to create a profitable and sustainable business you've got to surround yourself with innovative and diverse leaders who know exactly how to stay ahead of the game and lead the way by creating interest and desire in their market year round.

Did You Know...

that over 80% of all photography businesses fail?


The fact is, most photographers spend too much time working on the wrong things in their business. And it's not getting them the results they want and need.

To build and sustain a successful and profitable photography business you need to know how to:

  • Create an experience worth paying for
  • Attract and book the right type of clients
  • Offer the right products and services
  • Price yourself for the profit you need
  • Get consistent high sales
  • Expertly style your clients for their sessions
  • Create a website that connects and converts

Not to mention you have to be able to create WOW images and storytelling content that capture your market's attention and make them want more.

Get there faster with the TRANSFORM System that can take you from surviving to thriving.

What Do I Get With

TRANSFORM your photography business

When you purchase the TRANSFORM System you'll get immediate access to everything you see here so that you can learn, review, implement, and progress at the pace that's right for you.

Price Yourself For PROFIT

with the Pricing for Profit Master Class

Pricing can be one of the biggest sources of frustration in your business if you aren't pricing yourself effectively to be profitable.

In this class, Jen Basford will show you the exact strategy for pricing your products and services profitably so that you can meet your financial goals and pay yourself the salary you want.

Work alongside Jen at your own pace - and on your own schedule - as she goes through actual pricing examples so that you understand how to do this again and again in your own business.

Get Consistent HIGHER SALES

with the Higher Sales Master Class

This is the complete how-to for getting consistent higher sales in your business. Stop ‘taking orders’ as Jen Basford shows you how to become the expert with the exact steps that you need to guide your clients successfully through the sales process and create more value for the services that you offer.

With 16 lessons - plus a bonus lesson that shows you exactly how to create one of Jen's best-selling products - she shows you every step to take from the first contact all the way through the actual sales appointment and beyond.

Book More Clients

with 9 Complete Marketing Strategies

With the TRANSFORM System you get 9 complete marketing strategies that you can implement in your photography business to help you increase interest and desire in your market all year long.

These marketing strategies will show you how to truly stand out and create a highly desirable business, so that you book more of the clients you want.

Increase Your Shooting Skills

with 10 Detailed Shooting Tips

In today's world you can learn basic photography skills almost anywhere. But those will only create 'basic' images at best.

With the TRANSFORM System you get 10 detailed shooting tips including behind-the-scenes videos, director's cuts, and step-by-step instructions that will show you how to create stunning and relevant storytelling images that stand out from everyone else.

Keep Your Clients Raving

with 10 Complete Client Love Strategies

Seniors Ignite Leader Renee Bowen’s clients can’t stop gushing about her, beginning with their initial contact and extending long past their final pickup.

With the TRANSFORM System you get 10 meaty strategies from her own business - including actual client email templates and access to her client magazine and newsletters - to show you how to get your clients to market for you by raving to their friends all year long.

Bring In MORE Money ALL Year Long

with the Complete Model Marketing System and Tween Model Program

Jen Basford's Model Marketing System and Tween Model Program is the complete senior model marketing solution for next generation photographers who are looking to make money from their senior models all year long. And by tapping into the tween market you can grow your senior business exponentially while making more money at the same time.

Both programs are included with your purchase of the TRANSFORM System, giving you everything you need and more - from start to finish - so that you can make money right away with your senior and tween models.

The TRANSFORM System gets real results for photographers just like you.

HEADSHOT - Jess Roberts

Jess Roberts
Barefoot Photography

"Seniors Ignite gives me all the strategies I need to continually reach my target market.

Having multiple leaders gives me expertise and advice from all genres, experience, and locations.

From technical to business to client experience and more, I get everything I need!


Kate DeCoste
Kate DeCoste Photography

"There are SO many thing I love about Seniors Ignite. For starters, the education and strategies are OFF the charts!

Seniors Ignite also pushes me outside my comfort zone in my business, and more potential clients are seeing and booking me because of that. This keeps me pushing and striving to be better than I was yesterday!"


Julie Goerler
Julie G Photography

"Every single aspect of the industry (and more) is covered here. TRANSFORM gives me everything I need to have a successful and profitable business.

I love that I don't have to figure it all out and come up with ideas on my own. This saves SO much time and they give us exactly what this generation is looking for!"

Is the TRANSFORM System For You?

The TRANSFORM System is for all full-time, part-time, and side-hustling photographers who want to skip the stress and struggle of trying to figure everything out on their own.

The full-time studio owner who wants to shoot less and make more so they can live the lifestyle they dream of.
The hobbyist who wants to turn their photography into a profitable side hustle or full-time business.
The brand-new photographer who wants to save time and money and get it RIGHT from the start.
The full or part-time location photographer who wants to make a living that supports a lifestyle with freedom.
The experienced photographer who wants to take their business to the next level of success.
Anyone who wants to increase their photography and business skills, and generate higher sustainable income - no matter where you are right now.
TRANSFORM your photography business

regular price $499 now only $299

Here's What You Get With the TRANSFORM System:

The Pricing for Profit Master Class (a $299 value!)

The Higher Sales Master Class (a $399 value!)

9 Complete Marketing Strategies to book more of the clients you want.

10 Client Love Strategies to keep your clients raving all year long.

10 Detailed Shooting Tips and videos to increase your photography skills.

Jen Basford's Model Marketing System to show you step-by-step exactly how to make money with senior models all year long. (a $399 value!)

The Tween Model Program to show you how to create a profitable tween program that grows your senior business. (a $199 value!)

Plus a special bonus...

8 Detailed Fashion Tips to show you how to become the fashion expert in your area (including how to conduct style appointments for your senior clients!)

Buy it TODAY and save $200!

See what others are saying...

HEADSHOT - Susan Gietka

Susan Gietka
Susan Grace Photography

"Three years ago I committed to going to a Seniors Ignite event in California. At the time I photographed all genres - babies, families, and even a few weddings. Sure I had a few seniors sprinkled in here and there, but not many. During the event I was inspired to follow my dream and become a seniors-only photographer. Here in New Jersey that is completely unheard of, because photographing high school seniors is not really a 'thing' yet.

Seniors Ignite empowered me to remove every other genre from my business, and gave me the courage to specialize in photographing only seniors! Even though this was a big leap for me, I have absolutely no regrets. I am in love with my job, and Seniors Ignite pushes me to stay creative and on top of the current trends in the business.

The TRANSFORM System helps me to stand out in a sea of photographers doing the same thing. I love how it pushes me beyond my creative limits and challenges me to learn and practice new techniques!"


Lisa Smith
Studio Panache

"This past year was rough for me. It was full of both personal and business struggles, including dissolving a partnership and leaving a business that I had poured 5 years of my life into. I have been part of Seniors Ignite for over 3 years now, and with their help I was able to start fresh. The support, encouragement, and guidance from the Seniors Ignite family during this transition has made all the difference!

The business and marketing information in the TRANSFORM System gave me all the tools I needed to power through my new business startup as well. For the first time in my career I feel like I’m in exactly the place I need to be. The Seniors Ignite family is, no doubt, my favorite!

Also, having multiple leaders with a wide variety of expertise is critical. Knowing that you have a wealth of information collectively is crazy valuable, but knowing that each leader excels in certain areas gives me confidence that I will get the best information there is for my business."

HEADSHOT - Ivy Towler

Ivy Towler
Towler Photography

"Being a photographer (or any type of creative entrepreneur) is an isolating profession. It's a nearly impossible job without a network of resources from your ‘co-workers.’

I have cherry picked the industry for my education. Not every person selling expertise is an expert. Not every Facebook group with photography in the title should be followed. And not every event out there is right for everyone. It’s a pain in the ass actually, trying to figure out what’s the absolute best for you and your business. But now that I’ve been out here in this industry for over 5 years, I think I’m getting the hang of it.

I’ve experienced all of it, and I can tell you that the best resource for senior photography that covers the entire spectrum of running a photography business: business, marketing, and photography plus avoids stagnant “looks like everyone else’s work” by staying at the front of the industry changes, is Seniors Ignite.

Frequently Asked Questions

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