3 girls Fashion Show Workshop


The 3 girls photography Fashion Show Workshop shows everything you need for your studio to put on a highly successful talked-about Fashion Show and create BUZZ with seniors.

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Experiential Marketing for High School Seniors

Experiential Marketing for High School Seniors

The Fashion Show is a key component of Jen Basford’s senior model program, and is what draws many of the seniors to her studio. Jen’s studio, 3 girls photography, has used the Fashion Show in combination with her model program to grow her senior business and establish her studio as a must-have, once-in-a-lifetime experience for high school seniors.

The Fashion Show is a way to reach and connect with your target high school seniors, and helps to make Jen’s senior model program very different from traditional model programs. The issue that most model programs and marketing strategies have is that they are “transactional,” and do not truly get to the core of what really resonates with high school seniors.

What’s successful about the 3 girls Fashion Show is that it hits key hot buttons with seniors:

  • A Sense of Belonging
  • A Degree of Fame
  • It’s Cool and Fun
  • It is a very Low Key Style of Marketing – seniors don’t need to shamelessly pimp the studio
  • It is centered around Cause Marketing  – this generation speaks with their money and wants to be a part of something

As an added benefit 3 girls photography is able to create and capitalize on partner marketing before, during and after the show. The Fashion Show gives Jen’s studio the credibility and authority needed to establish her and her studio as the leader in the senior portrait market in her area. This creates openings for partnerships with businesses that hit her target market clients, such as fashion boutiques, professional services, salons and more.

The 3 girls Fashion Show strengthens and grows the studio’s social media and online presence each year due largely to the buzz marketing it creates and the models’ interaction with friends online. By growing their audience each year it has grown their studio presence, client base, and brand recognition exponentially.

What You’ll Learn

Complete Planning and Setup

Lights, video, layout, planning – 3 girls photography has provided a blueprint with everything you need to know and do in order to put on a highly visible and trend-setting fashion show event that will save you time and money.


Everything you need to know about showing seniors the upcoming fashion trends, where to get clothing for the show, what sizes you need, and how many outfits to get.

Pre and Post Fashion Show Marketing

Learn how to market a fashion show with your current senior models, your studio’s website and all forms of social media, as well as other creative avenues.

Partner with Other Businesses

3 girls photography gives you ideas on how to partner with other businesses and causes to increase your marketing exposure and presence in front of your target audience.

What’s Included

  • The 3 girls photography Fashion Show Workshop Video to watch at your own pace
  • A 20-page PDF Fashion Show Guide
  • Fashion Show Ticket Template
  • Examples of What’s Included in Jen’s Fashion Show Packets
  • Recommended Show Venue Layout
  • Where to get Clothes for your Show
  • Model Checklist Example for the Week Prior to the Show
  • How to Market your Fashion Show
  • How to Partner with other Businesses
  • Model Sizing Tracking Spreadsheet
  • And more…

Putting on a Fashion Show event is a big undertaking, but one that is worth all of the benefits it brings to your studio, your brand, and your presence in the senior portrait market in your area.  3 girls photography has been putting on a sold-out fashion show for over 8 years. Jen knows what works, where to save money, where and how to find clothes, and most importantly how to avoid costly mistakes – she has done all the work for you and laid it out in a simple-to-follow, go-at-your-own-pace video workshop complete with a Fashion Show Guide and templates. 


Additional Information


Apple Quicktime for .mov files or a compatible player. Apple Quicktime is a free download for both Mac and Windows. Videos are viewable on iPad and iPhone. High Speed Connection for downloading files.