The high school senior portrait market is a competitive one. To have a thriving and successful senior studio you need offer an experience that goes above and beyond. Incorporating a senior model program into your studio is a great way to reach seniors and market your studio. That’s easier said than done. It seems like every photographer – both amateur and established – is offering some type of model program to seniors. That along with the fact that high school seniors are indifferent to traditional forms of advertising, makes it harder to get senior clients in your door.
So what appeals to high school seniors? How can you get more qualified senior clients in your door? What can you do to convince them that your studio is the place to go? How do you break through?
The experience with your studio needs to have:
- A Sense of Belonging
- A Degree of Fame
- Be Cool and Fun
- Have a Low Key Style of Marketing – seniors don’t need to shamelessly promote your studio
- Cause Marketing – this generation speaks with their money
Below are a few resources for marketing with models and creating an experience for seniors that will help you distinguish you in your market, including the free guide: the Insiders Guide to the Seniors Ignite Model Program and How it Helps Grow Your Senior Business.
The Seniors Ignite Model program was designed for studios as a marketing tool for studios to offer a unique experience for their clients, and can be customized to work with your brand and style.
Seniors love fashion, and incorporating a fashion show event is a great form of experiential marketing.
Jen Basford and Jeff Richardson have had incredible success using a model program for their studio.
And don’t forget to check out the free guide: the Insiders Guide to the Seniors Ignite Model Program and How it Helps Grow Your Senior Business.
The Free Ebook Guide Includes:
- Ideas and Strategies for Marketing the Seniors Ignite Model Program
- How to Pay for the Model Program
- Why this is the Key to Marketing to Seniors
- How the Seniors Ignite Model Program can set you apart in your area